Connecting words, ideas and people

Where you are right now

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If you’re a changemaker immersed in big, important work you might be struggling to take a step back. To see your messaging with fresh eyes. To work out how to talk about what you do to people outside your field. To channel that passionate advocacy into words that land with a general audience.

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There’s also a delicate balance to strike between urgency and hope – how do you communicate seriousness without overwhelming or alienating? And how do you speak up without adding to the divisions already so pervasive online and in society at large?

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These are questions we'll explore together. Along with navigating complexity, refreshing tired narratives, challenging conventions with compassion and constructively responding to resistance.

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Where we’ll go, together

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We’ll find and define your genuine writing voice. One that feels natural to you – as a brand or an individual – and connects with others. As well as translating your complex ideas into language that resonates not just because it’s powerfully simple, but because it speaks to shared human experiences.

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The aim is to help your audience see themselves in the stories you’re telling. To understand not just what you’re doing, but why it matters to their lives. To turn subjects that feel tricky to tackle right now into positive conversations people want to join. To unite people around a cause rather than pushing them further apart.

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My approach 

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My approach is built around three core values – respect, empathy and honesty.

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I believe when you speak to the humanity in your audience, they respond in kind. People don’t need more information – we’re already drowning in that. They need connection, understanding and a way to see themselves in the future you’re working towards.

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For more than a decade, I’ve written words and developed narratives to help corporate clients connect and persuade – including household names and international brands.

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Now, I’m channeling these skills into work I feel is urgently needed. I want to offer the same strategic thinking and creativity that built successful commercial brands to people working to make a meaningful difference in the world.

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This change in direction was motivated by the birth of my son in April 2024, which brought my values into sharp focus. As a natural connector – of words, ideas and people – I'm heartbroken by the division I see all around. My social conscience is no longer a niggle but a primal scream. I can't sit back and watch society come apart at the seams any more.

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This is my contribution towards that better future I dream of for my son.

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